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Make Your Brand Authentic

I’ve known John Cassidy, The Headshot Guy for a number of years now, and when we discussed guest blogging for each other I immediately thought he would be best placed to write about authenticity. As a portrait photographer, he knows what makes people stand out. In turn, I wrote a piece on Creating a Meaningful Strategy – read it here.

With my career, I am asked frequently how people can create their own personal brand and what people need to do to ensure that they stand out. For me, it is all about being authentic! The key to success, in my opinion, is to be original and genuine.

In this day and age it would be exceptionally rare that your business is the only one offering the services that you provide. Chances are there are probably tens or hundreds of other companies that provide a similar service or product that you do at competitive prices. So how can you make your business stand out?

It’s time to invest valuable time in developing your personal brand. How is your business different? What can you offer that no one else can? Why should people choose to use your company? All of these questions link back to authenticity and making your brand unique.

I believe some people may be discouraged by the term ‘Personal Branding’ which is something I understand. It sounds expensive, time consuming and additional stress on top of your already hectic workload. However, if you know your business inside out the way you should, then it will only bring you advantages.

You should already be aware of your business’s unique selling point. The truth is you probably already have a fantastic USP that you’re just not emphasising enough – this individuality needs to be at the front and center of your business. For me, authentic and individual go hand in hand and so if you can identify your USP and what it is that you can do better than the competition surrounding you then you’re already half way there. It also makes it easier to market yourself.

It’s time to consider the procedures that you can put in place that are unique to your business, and specific and tailored to your customers. In short, provide an authentic experience for your customers! If you struggle, ask peers and colleagues around you what they think your strengths are and what makes you stand out from the crowd.

My best advice for authenticity is to let your personality shine through. Let people know who you are and what you stand for and let your business reflect your personal values. Be personable! I believe that this is a trait that’s constantly over-looked, but people buy from people so don’t hide your distinctiveness.

It’s easier than you think to be authentic and original just remember why you started your business and what makes your business so unique.  The passion behind your company will already throw you to the front of the queue.

If you have any questions at all please get in touch.


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